Klarna’s Stretch Your Payments ad featured an abstract world filled with Paris Hilton’s famous Y2K moments. Her velour tracksuit and iconic phrase “That’s Hot“ Swapping it to “That’s Smoooth”. Emphasizing how smoooth it is to Stretch your Payments. On Sunset Blvd in Los Angeles, Paris’s Klarna Closet came to life. With activations to sign up, download and shop on the Klarna App.
Art Direction / 3D Modeling / Experience Style Frames