Beats Studio 3 Headphones campaign ABOVE THE NOISE.
The NOISE refering to negativity and canceling it out. The neon carried throughout all brand asstes. Each letter of the aphabet needed to be modeled to be used for print and digital. Seeding Kits are custom headphones gifted to the talent. The kit was designed in C4D and taken through print production.
Art Direction / Seeding Kit Design / 3D Modeling / Lighting / Texture